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Its mentioned in one of the Post that Target groups are used while sending out the mailings. Unable to personalize content using tracking key in Target Group? Is it possible to use Target groups for showing content on Website pages too?

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It depends. Are you looking to create a web version of an e-mail? Or do you just want to show/hide some content on a Page in general? You've tagged this question with SmartTarget - is your question actually related to that? –  Peter Kjaer Apr 7 '14 at 11:00
If I want to show/hide some content on a Page in general. –  user918 Apr 7 '14 at 11:02

1 Answer 1

Absolutely. That is the original use case for Target Groups.

To read more about this, have a look at the documentation for "Target Groups", as well as its parent topic "Profiling and personalization" (login required for both links)

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Ok I have already read the docs but got confused with the post which I mentioned above. So this means that if I need to target my content based on some User Group I can go with Target groups instead going with Smart Target. And do I need some coding for implementing Target Groups based Content delivery. Or just allowing Targetgroups on Component Presentation will work out? –  user918 Apr 7 '14 at 11:14
You'll need to provide the data that P&P will use to determine whether to show a given Component Presentation. That part may require coding, depending on your use case and where the data comes from. –  Nuno Linhares Apr 7 '14 at 11:30
Nuno - you mentioned about P&P API.From where I can get this API as I am not able to find it out. Can you tell me the name of this API –  user918 Apr 7 '14 at 12:34
SmartTarget is certainly also an option (particularly if you want your business users to decide what to show to who, as opposed to writing code to do that). But SmartTarget doesn't involve Target Groups. –  Peter Kjaer Apr 7 '14 at 12:56
P&P is "Profiling and Personalization". The API is all under the com.tridion.personalization package and is a standard part of Tridion Content Delivery –  Nuno Linhares Apr 7 '14 at 13:30

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