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Its mentioned in one of the Post that Target groups are used while sending out the mailings. Unable to personalize content using tracking key in Target Group? Is it possible to use Target groups for showing content on Website pages too?

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It depends. Are you looking to create a web version of an e-mail? Or do you just want to show/hide some content on a Page in general? You've tagged this question with SmartTarget - is your question actually related to that? –  Peter Kjaer Apr 7 '14 at 11:00
If I want to show/hide some content on a Page in general. –  user918 Apr 7 '14 at 11:02

3 Answers 3

Absolutely. That is the original use case for Target Groups.

To read more about this, have a look at the documentation for "Target Groups", as well as its parent topic "Profiling and personalization" (login required for both links)

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Ok I have already read the docs but got confused with the post which I mentioned above. So this means that if I need to target my content based on some User Group I can go with Target groups instead going with Smart Target. And do I need some coding for implementing Target Groups based Content delivery. Or just allowing Targetgroups on Component Presentation will work out? –  user918 Apr 7 '14 at 11:14
You'll need to provide the data that P&P will use to determine whether to show a given Component Presentation. That part may require coding, depending on your use case and where the data comes from. –  Nuno Linhares Apr 7 '14 at 11:30
Nuno - you mentioned about P&P API.From where I can get this API as I am not able to find it out. Can you tell me the name of this API –  user918 Apr 7 '14 at 12:34
SmartTarget is certainly also an option (particularly if you want your business users to decide what to show to who, as opposed to writing code to do that). But SmartTarget doesn't involve Target Groups. –  Peter Kjaer Apr 7 '14 at 12:56
P&P is "Profiling and Personalization". The API is all under the com.tridion.personalization package and is a standard part of Tridion Content Delivery –  Nuno Linhares Apr 7 '14 at 13:30

Just to add and summarize the post:- Minimal feature of customizing which can be achieved from Profiling and Personalization provided within SDL Tridion Tool itself and no extra licencing fee required. I tried implementation of personalization through Target Groups using Custom Characteristics.
Create Target Group.
Add Target group with a component presentation on the page.
Note: Condition will only come after page is published and will not be visible at the time page is previewed.
Using Target group will lay Tridion conditions tags on the page which is published.
These conditions will be use to Show/Hide component presentation added on the page.
condition will be used by java code through Tridion CD APIs which will use input parameter.
Sample page will be like :-
<tridion:Conditions negate="false" operator="AND"> <tridion:Conditions negate="false" operator="OR"> <tridion:Conditions negate="false" operator="AND"> <tridion:Condition type="CustomerCharacteristic" operator="=" negate="false" name="customerType" value="1"/> <tridion:Condition type="CustomerCharacteristic" operator="=" negate="false" name="customerType" value="0"/> </tridion:Conditions> </tridion:Conditions> </tridion:Conditions>

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