The documentation describes SmartTarget search with the following.
Search functionality allows you to display targeted content based on what (a search term or terms) the user is searching for. When a Fredhopper search query is executed, Fredhopper returns Promotions and content items that match the query. Promotions determine what content is displayed in a Page Region and content items are items related to the search query. Search functionality is based on live attributes.
In a Page Template we add a SmartTarget region and can then configure whether to use:
- parameter (URL Query string)
- referrer (search engine such as Google, Bing, Yahoo, Altavista, or more in smarttarget.referrers.xml)
- keyword (search terms specified in the Web page)
As my team looks into search, could I get help confirming some questions?
Is ST search meant to compliment a website's existing search features? I think the docs suggest we would keep a website's regular search and just promote certain related items.
Do we pick only one
SearchType? Is it possible to promote on both parameters and search results?
Will the ST query return all matching ST promotions along with FH results, assuming they fit under the maximum?
Finally, any recommendations on how to setup and/or test the referrer option (e.g. confirm how the page responds to a search from Google with a given search term)?