I have just installed Web8 and I can't see the section targeting nither I can find anything about promotions, smarttarget configs, DLLs, etc on Documentation Center (live content) nither inside of installation folder of SDL Web8.

Could anyone confirm this? I understood that it would be included in this new version...


2 Answers 2


Experience Optimization is scheduled for release on March 31st, as announced here.

  • Thanks Nuno! do you know if this implementation will still use Fredhopper as engine of SmartTarget? Mar 10, 2016 at 16:21
  • Yes, it still uses Fredhopper as the decision engine, and available on cloud and premise, just as before. There are safeguards in place to ensure we can apply our normal support policy (4 years + 1 optional) to this release.
    – Nuno Linhares
    Mar 10, 2016 at 17:04
  • I Just installed SDL Web 8.1.1 It seems finally is not included in this release. Neither Publication Mappings extension was included. Have you more information about this?Thanks! Apr 12, 2016 at 8:22
  • Not sure what you mean? Experience Optimization was released at the same time as 8.1.2
    – Nuno Linhares
    Apr 12, 2016 at 9:18

SmartTarget, renamed as Experience optimization, was released with Cumulative Update 1 for SDL Web 8, but is not included like as Experience Manager, It still being an Add-On.

Web 8 Add-On Products

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