we have a requirement to do A/B testing or Multivariate Testing on sites using web 8.1 as CMS and DD4T .net MVC web application.

Is there a way we can write rules in Fredhopper (Smart Target) to achieve A/B content testing? Have anyone already tried this?

Also, found this link which talks about my scenario.

  • 2
    are you looking for the functionality that Experiments provides (this is OOB Smart Target functionality, that allows you to do A/B testing) docs.sdl.com/LiveContent/content/en-US/… Commented Jun 27, 2017 at 13:57
  • Hi Harald, thanks for your response. Yes I'm looking for this only. thanks again for highlighting this. Somehow i have missed it.
    – Rajesh G
    Commented Jun 27, 2017 at 14:33
  • i'll move this comment to a response then Commented Jun 27, 2017 at 14:45

1 Answer 1


You can do A/B testing using a Smart Target functionality called Experiments. This allows you to define two or more variants of content, which will be shown randomly to visitors (visitor A will see variant A, visitor B will see variant B, etc...)

Using the Experiments gui, you are able to see the number of times each variant is shown, and how many conversions(clicks) you get per variant.

You can find more info on this feature in the documentation : http://docs.sdl.com/LiveContent/content/en-US/SDL%20Web%20Experience%20Optimization-v2/GUID-44802E9F-1619-4A1E-B4FF-E8493152D121

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.