Recently, we have learned that SDL sold Fredhopper. It means SDL will discontinue the SmartTarget product?

1 Answer 1


No, even though Fredhopper is sold by SDL, SDL SmartTarget continues to rely on Fredhopper as the indexing/querying engine, no matter the owner. To be more precise, this is true for 2013, Web 8, Web 8.5. With Tridion Sites 9, there will be a different indexing/querying engine in use. But that does not affect Smarttarget, or rather Experience Optimization (XO) as it's called starting from Web 8 onward.

  • Thanks Atila, Do we know what will be used for indexing/querying in Sites 9?
    – Rajesh G
    Commented Jul 20, 2018 at 10:18
  • Don't know whether it's public information yet so I'd rather not disclose it at the moment, but that info will be available by the end of August. I will update my answer at that point.
    – Atila Sos
    Commented Jul 20, 2018 at 10:27
  • 3
    It’s not a secret that it’s Elasticsearch. See: youtu.be/2gcBd0p-_u0 Commented Jul 20, 2018 at 10:46
  • 1
    youtu.be/2gcBd0p-_u0?t=20m2s more precisely and get the dulcet tones of Rai telling you just why it's a great idea!! Commented Jul 20, 2018 at 12:22

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