We are using SDL Tridion 2011 SP1. I was reading up on Triggered Mailings and what I understood is that the event that triggers the mailing is basically some change in the contact (modifying an extended detail or adding/removing a keyword).

Is it possible to setup a triggered mailing which targets contacts that did not read another mailing? What would be the trigger event in this case?


Yes, it's possible.

You will want to open the statistics for the Mailing, click on the Sent status (they were sent the e-mail but didn't open it) and save a Dynamic Distribution List based on the results.

Then you simply select that Distribution List in the Triggered Mailing.

However, keep in mind that there is no way to specify a grace period. So it's possible that Contacts would be sent the original Mailing and then shortly afterwards receive the Triggered Mailing -- before they've even had a chance to open it.

So you'd at least want to make sure that the first Mailing was sent out a while ago -- in which case a normal Mailing is probably better than a Triggered Mailing for the follow-up. But either way it's certainly possible to target Contacts who received but did not open a Mailing.

For more information on the steps, have a look at the following documentation page (login required): Creating Distribution Lists from statistics

  • Thank you @Peter for your reply. However this seems like a manual process. I was looking for an automated way of doing this. So once the original mailing has been sent out, OE automatically sends a follow up email to recipients who didn't read the email. Is something like this possible? Jul 23 '14 at 9:46
  • Not out of the box, no. Some manual steps would be needed anyway, since you'd need to define the content of the follow-up e-mails. There's an API you can use to somewhat automate it, but be aware that there's no event system yet (so you cannot hook into the creation of new Mailings - you'd have to check at regular intervals) Jul 23 '14 at 13:35

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