Context Expression Extension Setup

Question

As of SDL Tridion 2013 SP1, we can integrate SDL Intelligent Marketing Suite (CMA) with SDL Tridion's Content Manager Explorer through Target Groups.

Two high-level questions on this integration:

• How do we set it up? Is there an installer or is this just out-of-the-box with 2013 SP1?
• Do we need to do anything for the Target Groups? Are they set up with the install or does CMA add new ones as needed?

Edit: I moved question on the tag to "Tag for SDL Intelligent Marketing Suite (CMA)?"

Answer 1

The Context Expression Extension is installed as part of the standard Tridion CM installer (optional).

You will need to use CMA to populate these Target Groups - though they are stored and exposed in Tridion as the good old Target Groups, you'll soon realize they are not your father's Target Groups:

• These Target Groups can be published
• Target Group definitions (i.e., the expressions) are stored separately from the pages (and therefore can be updated without republishing all pages)

CMA will add/update/delete Target Groups as needed, and this is all controlled from CMA itself. There is also a CD-side extension that 1) uses the Context Engine to evaluate these expressions and 2) provides storage capability for ADF variables (to be used in CMA).