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As of SDL Tridion 2013 SP1, we can integrate SDL Intelligent Marketing Suite (CMA) with SDL Tridion's Content Manager Explorer through Target Groups.

Two high-level questions on this integration:

  • How do we set it up? Is there an installer or is this just out-of-the-box with 2013 SP1?
  • Do we need to do anything for the Target Groups? Are they set up with the install or does CMA add new ones as needed?

Edit: I moved question on the tag to "Tag for SDL Intelligent Marketing Suite (CMA)?"

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    Is there anything in the installation manual for 2013 SP1 covering the setup? Also, you should probably post your tag related question to meta. – Glenn Stevens Dec 2 '13 at 19:51
  • +1 to moving the tag question to meta, CMA (and other SDL products) may not have a place here - other than the scope of Tridion integration – Nuno Linhares Dec 3 '13 at 1:06
  • The docs describe the integration, but I couldn't find the details. Product management explained (and answered below) the integration comes "for free" as part of the install or upgrade. I'll put the CMA question on meta, thanks! – Alvin Reyes Dec 3 '13 at 19:10
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The Context Expression Extension is installed as part of the standard Tridion CM installer (optional).

You will need to use CMA to populate these Target Groups - though they are stored and exposed in Tridion as the good old Target Groups, you'll soon realize they are not your father's Target Groups:

  • These Target Groups can be published
  • Target Group definitions (i.e., the expressions) are stored separately from the pages (and therefore can be updated without republishing all pages)

CMA will add/update/delete Target Groups as needed, and this is all controlled from CMA itself. There is also a CD-side extension that 1) uses the Context Engine to evaluate these expressions and 2) provides storage capability for ADF variables (to be used in CMA).

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