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SmartTarget is an SDL Tridion Module integrating SDL Tridion Content Manager with SDL Fredhopper, an e-commerce recommendations engine

SmartTarget contains a series of small modules and add-ons that allow Tridion implementers and editors to create targeting rules for visitors.

  • A UI extension allows editors to open Fredhopper's Business Manager directly from the Tridion UI
  • A deployer extension allows publishing to SDL Fredhopper
  • Various Experience Manager enhancements allow to preview and modify targeting rules "in-context"