SmartTarget is an SDL Tridion Module integrating SDL Tridion Content Manager with SDL Fredhopper, an e-commerce recommendations engine
SmartTarget contains a series of small modules and add-ons that allow Tridion implementers and editors to create targeting rules for visitors.
- A UI extension allows editors to open Fredhopper's Business Manager directly from the Tridion UI
- A deployer extension allows publishing to SDL Fredhopper
- Various Experience Manager enhancements allow to preview and modify targeting rules "in-context"