we have a requirement to do A/B testing or Multivariate Testing on sites using web 8.1 as CMS and DD4T .net MVC web application.
Is there a way we can write rules in Fredhopper (Smart Target) to achieve A/B content testing? Have anyone already tried this?
Also, found this link which talks about my scenario.
You can do A/B testing using a Smart Target functionality called Experiments. This allows you to define two or more variants of content, which will be shown randomly to visitors (visitor A will see variant A, visitor B will see variant B, etc...)
Using the Experiments gui, you are able to see the number of times each variant is shown, and how many conversions(clicks) you get per variant.
You can find more info on this feature in the documentation : http://docs.sdl.com/LiveContent/content/en-US/SDL%20Web%20Experience%20Optimization-v2/GUID-44802E9F-1619-4A1E-B4FF-E8493152D121
